KissHerder

PBR

What event names should I use?

KissMetrics allows you complete free choice in events. See the following page for a little more information:
http://support.kissmetrics.com/apis/api-tips

How do I track Facebook events?

The Facebook social plugins emit a number of events. Most importantly the “edge.create” event which is triggerd when a user clicks a like button on your page.
Assuming you have an XFBML like button somewhere on your page you can use the following snippet:

<script type="text/javascript">
    FB.Event.subscribe('edge.create', function(response) {
      _kmq.push(['record', 'Facebook like']);
    });
</script>

You should paste this code just below wherever you include the button.

You can use an XFBML like button on this page:
http://developers.facebook.com/docs/reference/plugins/like/

Other events are documented here:
http://developers.facebook.com/docs/reference/javascript/FB.Event.subscribe/

How do I track Twitter follows?

Tracking Twitter events is very similar to Facebook tracking. Include the following snippet just below any Twitter follow code:

<script type="text/javascript">
    twttr.events.bind('follow', function(event) {
      _kmq.push(['record', 'Twitter follow']);
    });
</script>

If you want to track tweets, use this:

<script type="text/javascript">
    twttr.events.bind('tweet', function(event) {
      _kmq.push(['record', 'Tweeted']);
    });
</script>

A full list of events you can track is in the Twitter dev docs:
https://dev.twitter.com/docs/intents/events

How do I track Google +1 (plusone)?

It’s easiest to add the tracking when you create your button:
http://www.google.com/webmasters/+1/button/

Click on “Advanced Options” and enter “plusone_vote” into the “JS Callback Function” field.

Below the +1 code, include the following snippet:

<script type="text/javascript">
  function plusone_vote( obj ) {
    _kmq.push(['record', 'Plus 1 vote']);
  }
</script>

How do I track LinkedIn shares?

This currently requires an undocumented feature, so keep in mind that this might change in the future.
Start by creating your button on the LinkedIn dev pages https://developer.linkedin.com/plugins/share-button
Inside the “IN/Share” tag section you need to add the “data-onSuccess” callback function. Here’s an example:

<script src="http://platform.linkedin.com/in.js" type="text/javascript"></script>
<script type="IN/Share" data-url="http://www.streamhead.com/" data-counter="right" data-onSuccess="linkedin_share"></script>
<script type="text/javascript">
function linkedin_share() {
  _kmq.push(['record', 'Shared on LinkedIn']);
}
</script>